The opening section gives an overview of the hospitality sector, in Athens emphasizing its importance. It also sets out the purpose of the investigation. The hospitality industry in Athens has seen growth in times offering a diverse array of job opportunities from entry-level roles to managerial and executive positions. Various successful business models are currently being utilized within the industry catering to both niche market segments and large multinational enterprises. This study aims to delve into the scale and breadth of the hospitality sector in Athens aiming to comprehend its social influence as it flourishes. Moreover, according to Ermioni (2016), this sector is recognized as a driver of the economy with developments in Athens reflecting trends within the broader hospitality landscape of Greece. This analysis could prove valuable for academics, researchers, tourism authorities and hospitality establishments seeking insights into factors influencing the industry operations. These factors encompass tourists since understanding them is essential for anticipating shifts in market preferences and predicting demand, for various types of hospitality offerings.