LCCA - London College of Contemporary Arts

FASHION

How to Get into Fashion Marketing: A Step-by-Step Guide
17 March 2025
Fashion
Candice McDowell

Fashion marketing is where creativity meets strategy, offering an exciting and rewarding career for those passionate about fashion and communication. If you’ve ever wondered how brands create campaigns that make you want to buy that perfect jacket or follow a designer’s latest collection, that’s the magic of fashion marketing.

This guide will walk you through everything you need to know about getting into this captivating field, from understanding what fashion marketing is to the steps you can take to launch your career.

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Sustainable Fashion Brands Led by Women
28 February 2025
Fashion
Candice McDowell

In recent years, the fashion industry has witnessed a significant shift towards sustainable fashion, driven by a growing awareness of environmental and ethical concerns. At the forefront of this movement are visionary women who have established fashion brands that prioritise eco-friendly practices, ethical production and social responsibility.

To celebrate International Women’s Day, we’re going to look at some sustainable fashion brands that have seen huge success led by women around the world. We’ll also explore the rise of sustainability in this industry and the influence these women have had on it.

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How AI is Reshaping Fashion Marketing Campaigns?
17 December 2024
Fashion
Candice McDowell

AI has been revolutionising a number of industries, and the fashion industry is no stranger to this. As an industry known for its constant evolution, it’s not uncommon to witness another unprecedented transformation but AI is quickly making its way through the fashion marketing sphere, reshaping the entire sector.

With AI's ability to process vast amounts of data, predict trends, and enhance customer experiences, it’s making significant changes in how brands approach marketing campaigns. In this post, we’ll explore how AI is reshaping fashion marketing, its benefits, challenges, and its broader impact on the industry.

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What Can You Do with a Fashion Degree?
05 December 2024
Fashion
Candice McDowell

This blog will explore the value of studying fashion, what fashion jobs entail, and the wide range of opportunities available to graduates. From fashion designer to pattern cutter to garment technologist, the world of fashion is an expansive one with the perfect role just for you. Read on to find out more about life as a fashion graduate.

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What are the Latest Trends in Fashion Media Promotion?
01 October 2024
Fashion
James Palmer

Fashion media promotion encompasses a variety of techniques used by brands to showcase their products, connect with consumers and enhance their presence in the industry. It combines traditional advertising with modern digital strategies to create a comprehensive approach to marketing. From engaging visuals to compelling storytelling, fashion media promotion seeks to highlight fashion trends and connect with potential customers across multiple platforms.

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Top 5 Fashion Career Opportunities after Graduation

19 September 2024
Fashion
Candice McDowell

Fashion degree holders have a wealth of opportunities waiting for them once they graduate. The industry is a vibrant and exciting one waiting for creative people to make their mark. There are a ton of career opportunities ranging from designing, managing, or marketing fashion products that are sure to put your creativity and newfound skill set to good use.

This blog post will explore the top 5 fashion career opportunities you can grab as a fashion graduate as well as how to start your search and the things you need to know before entering the industry.

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Fashion Management Careers: What Skills Are in Demand?
03 September 2024
Fashion
Rebecca Paulraj

Fashion management is a great field for those who are looking for a career that blends creativity with business strategy and wish to play a crucial role in shaping the fashion industry's future. With the rapid evolution of fashion trends, the need for skilled professionals who can manage brand strategy, marketing, and product development is greater than ever.

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