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The Ultimate Guide to Social Media in Fashion: Everything You Need to Know
01 April 2025
Fashion
Candice McDowell

Social media has quickly become an indispensable and almost necessary tool for the fashion industry. From established luxury brands to emerging designers, social platforms have revolutionised how fashion is marketed, consumed and even created.

What to find out how can you make the most of social media if you want to break into the fashion industry? Does social media have an influence on fashion trends? Want to promote your own fashion brand on social media?

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How to Get into Fashion Marketing: A Step-by-Step Guide
17 March 2025
Fashion
Candice McDowell

Fashion marketing is where creativity meets strategy, offering an exciting and rewarding career for those passionate about fashion and communication. If you’ve ever wondered how brands create campaigns that make you want to buy that perfect jacket or follow a designer’s latest collection, that’s the magic of fashion marketing.

This guide will walk you through everything you need to know about getting into this captivating field, from understanding what fashion marketing is to the steps you can take to launch your career.

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Top Female Graphic Designers to Follow for Inspiration
07 March 2025
Graphic Design
Candice McDowell

The world of graphic design has been shaped by countless creative minds, and many female graphic designers have made significant contributions to the industry. From pioneering design movements to setting new standards in branding, illustration and typography, plenty of women continue to inspire the next generation of artists.

If you’re looking for some inspiration, you’ve come to the right place. In honour of International Women’s Day, we’re going to take a look at some of the most inspirational women in the graphic design industry that you can follow in the footsteps of. We’ll highlight some of the most famous female designers and how women are changing the industry for the better.

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Female-Led Hospitality Brands Making a Global Impact
06 March 2025
Hospitality
Candice McDowell

The hospitality industry has long been a space where women in leadership have made remarkable contributions, yet their influence is often overlooked. Today, women are redefining the industry, championing innovation, sustainability and inclusivity. From boutique hotels to global chains, hospitality brands led by women are making a significant impact worldwide.

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Sustainable Fashion Brands Led by Women
28 February 2025
Fashion
Candice McDowell

In recent years, the fashion industry has witnessed a significant shift towards sustainable fashion, driven by a growing awareness of environmental and ethical concerns. At the forefront of this movement are visionary women who have established fashion brands that prioritise eco-friendly practices, ethical production and social responsibility.

To celebrate International Women’s Day, we’re going to look at some sustainable fashion brands that have seen huge success led by women around the world. We’ll also explore the rise of sustainability in this industry and the influence these women have had on it.

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Hospitality Management Careers: What Skills Are in Demand
11 February 2025
Hospitality
Candice McDowell

The hospitality industry is one of the fastest-growing sectors globally, offering numerous career opportunities in hotels, restaurants, and tourism. If you want to find success in this sector, you’ll need a unique blend of leadership, customer service, and technical skills.

Whether you're aspiring to be a hotel manager or a restaurant supervisor, having the right skills can set you apart. Read on to find out what skills are currently in demand and the career paths waiting for you in hospitality’s exciting future.

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How Entrepreneurship and Innovation Management Can Transform Your Business
04 February 2025
Business
Candice McDowell

Entrepreneurship and innovation management have been shaping the way businesses develop new ideas, products, and services and have played a crucial role in the sector’s growing success.

If you’ve been looking for ways to transform your business, innovation management can be just the tool you need to get the cogs turning. Read on to find out more about how innovation management fuels business transformation, the key roles it plays in entrepreneurship, and the challenges businesses face in the age of AI.

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